Small Businesses Face Monumental Choice on Health Care
Voters will do more than choose the next president in November. They will also make a key decision about their health care. [...]
Voters will do more than choose the next president in November. They will also make a key decision about their health care. [...]
The underground economy has grown significantly over the past 20 years, and small businesses are caught in the middle of a debate over what to do about it. [...]
A particularly brazen $76 million loan scam burned the Small Business Administration, but it\'s been back to business as usual since then -- at taxpayers\' expense.
A lot of advertising consists of the very common \»We\'re wonderful. We\'re the best\» kind of chest thumping one would expect from car dealers or personal injury attorneys. Among those businesses which sell services, \»We\'ve been in business for 70 ye [...]
Once you\'ve expended the resources to anchor your message firmly in a prospective customer's mind, you'll get the best return on your advertising investment by sticking to that position, and building on it.