By admin, 4 months and 3 days ago
How Cognitive Dissonance Skews Marketing Surveys
When the ideal of «what I want» collides with the reality of «what I can afford,» cognitive dissonance is the likely outcome. We\'re a nation of optimists. We all want to believe that next year will be better than this one. [...]
Link: AllBusiness.com - Advertising Made Simple
Tags: When, ideal, «what, want», collides, with, reality, «what, afford,», cognitive, dissonance, likely, outcome., We're, nation, optimists., want, believe, that, next, year, will, better, than, this, one., It's, painful, admit, that, don't, have, power, create, lives, want,, even, when, only, have, admit, ourselves.
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